Apple iPhone 17 Price Leaks: What Early Buyers Need to Know Before Launch

The countdown to Apple’s September 9 event is on, and the iPhone 17 leaks are heating up. One of the biggest talking points right now? Price changes.

According to multiple leaks, Apple is expected to bump up the cost of the iPhone 17 Pro slightly, while the Pro Max model could see a more noticeable jump. The trade-off? Bigger storage options and upgraded performance. That’s great news for power users, but it also means the starting price could feel heavier on the wallet compared to last year’s lineup.

Meanwhile, the new iPhone 17 Air is rumored to launch at a more budget-friendly price point, aiming to attract buyers who want the latest iPhone look and feel without dropping flagship-level cash.

So, what does this mean for you if you’re considering buying on launch day?

• If you want the Pro Max, be prepared to pay more, but you’ll likely get more storage out of the box.

• If you’re eyeing the standard Pro, the small price hike might sting a little, but the upgrade could still be worth it if you’re upgrading from a much older iPhone.

• If you’re price-conscious, waiting a few weeks might be smarter—carriers and retailers often sweeten the deal with trade-in offers and bundles.

Bottom line: The iPhone 17 lineup is shaping up to be Apple’s priciest yet, but with that price comes some meaningful improvements. Whether you should buy immediately or hold off depends on how badly you want the new features versus how much you’re willing to spend.